A 123 YEAR OLD EUROPEAN BRAND
FIT FOR A KING.

Connecting a rich legacy to today’s contemporary buyer.

In 2016, jules DESTROYER decided to bring their world RENOWN recipes to costco us. we wanted to be sensitive to their rich brand history WHILE MODERNIZING THEIR PRESENCE AND CONNECTING WITH TODAY'S CUSTOMER.

Literally, Made for the King.

In Belgium the title of ‘Purveyor to the Court’ (Gebrevetteerd Hofleverancier van België/Fournisseur breveté de la Cour de Belgique) is granted to businesses who provide services or goods to the royal court. The list of ‘purveyors to the Court’ is updated every year. The king himself makes the decision who gets a title or not.

Some of the 'Purveyors to the Court' include:
Armani, BMW Belgium Luxembourg, Côte d‘Or, Delvaux, Godiva, Jules Destrooper, Natan Couture, Mercedes-Benz, Leonidas.

Brand Story: A PREMIUM PRODUCT FIT FOR ROYALTY.

Jules Destrooper specializes in butter wafers, cookies and biscuits based on secret recipes developed over 125 years ago. When Jules Destrooper wanted to take their Belgian treasure to the United States they contacted us. They had their eyes set on Costco. We helped them develop efficiently shipped packaging with a refreshed design that was supported by their history but connected with today's Costco buyer. Today, Destrooper has multiple products in Costco. We are very proud that a brand that could have hired any agency in the world chose SHELF Packaging.