DESIGN ISN'T EASY. IT'S WORK. UNFORTUNATELY, THERE IS NO MAGIC BUTTON. STRATEGIZE. CREATE. CRITICIZE. TRASH. REPEAT.
QT Private Label Energy Drink
QuikTrip (QT) was giving up two full cooler doors to energy drink vendors, America's fastest growing beverage segment. Naturally, a private label option in this exploding market would be great for the bottom line.
We developed a line of energy drinks based upon the kind of lift you were needing that day. E (energy), F (focus), B (boost) and R (recovery). We wanted these cans to stand toe-to-toe with leading brands and not be marketed as a low-cost alternative. Using matte black finishing contrasted with aggressively sized aluminum typography you get a bold shelf presence that guarantees visibility in a crowded space.